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Here is a story on how PostIdea.com™ can helpWhile every start-up effort is different, the one constant is our process. Our process starts from helping to determine a mutual opportunity for both the investor and entrepreneur. (As this is a real case, we have changed the names of the company and those involved to protect confidentiality) To explain the concept, let's consider the start-up, MyVenture.com. A Technically Viable IdeaThe start-up's founder, Luis J. Dankovich, worked in marketing at Bell. He recently cashed in his stock options and is using $100,000 of those dollars to get MyVenture.com going. He has good people skills and will be acting as CEO. He knows a bit about the web, but is certainly no technologist. He has put a pretty good business plan together, and has read a lot about Angel Investors and Venture Capital. He has only recently begun talking to them about MyVenture.com. One of his first such conversations was with Richard Morris, a respected and well-known Angel investor. They sat down to have dinner at a local eatery. Dan had skimmed through the business plan and liked the idea, but did not feel that it was something he could get involved with. Richard still felt the idea had merit. He suggested that Luis try PostIdea.com – where Luis may find a broader market for his plan and attract an investor that is familiar with the business model, industry, and has experience in the field. Luis was in need of approximately $500,000 to bring on the necessary developers, and sales talent to give MyVenture.com a real shot at success. While he was confident in his plan, he wanted more than what a regular bank would offer in the way of business development. He realized that well connected knowledgeable investors, are critical determinants of early success or failure. Finding the best Funding SolutionLuis checked out our web site at PostIdea.com™, and called. In explaining his situation, he seemed like he had a good idea and had realistic expectations of what was required. It was clear that location was not an important consideration for his business. He needed additional funds, from the right type of investor, with the right type of experience and expectations. Luis posted his summary and business plan to the PostIdea.com network. For the first 2 months, Luis, was contacted by various independent and institutional investors, within Europe, North America and South America. They were asking various qualifying questions and raised interest in his business. While not every plan posted finds the best match- Luis was approached by a Mexican investor, a former CEO of an ADSL company. They began a dialogue within the PostIdea.com network, after which Luis decided to allow access to his business plan. Soon after the dialogue, the investor offered to put up the required funding for MyVenture.com, took a 20% equity stake and approached two of the larger players within the industry to get the system going. He had hoped to really cash in on these players and achieve a high ROI. They also collected a couple of additional Angel Investors that would be great board members. Seal the Best Deal!The company is still developing. Sure there is a lot more work to do, but Luis is on his way. He has a good management team through the contacts of the Angel investors, and has a great development team in place. The best deal is that which delivers the right investment match, between personalities, expectations, industry and experience. At PostIdea.com™ we continue to strive to build more success stories and better deals for both the investor and entrepreneur.
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